In Choosing a CRM Vendor, Andrew Schultz shares both his objective advice and the hard earned 'insider secrets' that you will find invaluable in making the right CRM vendor decision.

ISBN 978-1-908293-07-7

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Getting Customer Relationship Management right is a goal to which any customer focused company aspires. Yet, rather than enabling companies to achieve this goal, the complexity of choosing the right CRM vendor can become a stumbling block to companies trying to deliver excellence in customer service.

With an increasing choice of established, corporate vendors, niche vendors and open source solutions, your decision to invest in CRM is vital in supporting the business information that underpins your delivery of sales, marketing and service excellence to your customers.

In this book, Andrew Schultz shares his expertise on the following subjects:

  • CRM: The Illusion and the Reality
  • The Fall of the Biggest CRM Vendor in the World
  • The 3 Pillars of CRM
  • Finding a Solution
  • Choosing a Vendor

Having led many CRM implementations as a consultant, and in his current role helping CRM consulting firms and vendors of CRM add-on applications develop solutions relevant to customer needs, Andrew Schultz is a solution architect with deep experience in understanding customer requirements and mapping those requirements to CRM functionality. 

Reviews

Paul knows the subject inside out and understands that every great manager needs to slow down sometimes in order to go faster in the long run.

Carl Honoré, bestselling author of ‘In Praise of Slow’

If your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross.

Tom Ziglar, CEO, Ziglar Inc.

As an independent consultant, I have been recommending " The Pitching Bible" as a useful source of insight and practical application for high potential people in many types of business. It manages to balance the insight with the practical - making it a really useful resource for those keen to achieve results.

Gill Lonsdale

CGW Publishing have been professional and thorough, delivering a quality product quickly and efficiently. They saved us months of work in understanding the many mysteries around getting a book ready for print, going above and beyond in the graphics work, proofing editing and both text and eBook formatting. We remain very grateful to them for all their hard work.

Ronna Smithrim & Christopher Oliphant, authors of Accepting the Radical

I have seen Paul Boross in action and marvelled at the effect his presentation techniques have on an audience. His book, The Pitching Bible, in a simple, straightforward way makes one think hard about the art of presenting; it isn't just a matter of standing up and doing it. Mr Boross explains in crystal clear terms the dynamics between Presenter and Audience and how the presenter, you, can Seize The Day. If Presenting or Pitching fills you with fear and loathing but you've got to do it, or you just want techniques on how to improve your already sparkling performance, this is the book for you. Highly recommended.

Stephen Price, Writer, Broadcaster and Media Strategist

There are few books that help you maximize your company's resources to the fullest. Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization. The chapter on modelling gives you specific techniques for replicating high performance, while learning about "metaprograms" will fill your toolbox with valuable insights on how you and your team process information. Highly Recommended!

Paul Colaianni

If I wanted to read a book that would help me triumph over adversity, this would be it. So often this type of book can be maudling, but this one tells you in simple terms that if you set your mind to something you CAN do it (my capitals, not those of the authors). It reminded me of Jeffrey Archer's first book - the story of his own determination to triumph over bankruptcy - "Not A Penny More, Not A Penny Less". I say that, not because the authors' own experiences were in any way similar to his. But because in their own way, in their very different social situation, they did it too. Well done to them - and thanks for the read!

Michael Goulding

There are few books that help you maximize your company's resources to the fullest. Highly Recommended!

Paul Colaianni

I have no doubt that Peter Freeth is on course to be one of the most influential and effective leadership guides of the early 21st century. If you've encountered Peter before, you’ll probably already have this book. If you haven’t – be prepared for a fundamental shift in your approach to business. He really is that good.

David Nicoll, MD Certax Accounting

Paul Boross' Pitching Bible is a must for entrepreneurs. Crammed full of useful tactics to maximise communication and the psychology involved in the successful pitch, it's a confidence booster and an entertaining read too.

Trish Gant