In Choosing a CRM Vendor, Andrew Schultz shares both his objective advice and the hard earned 'insider secrets' that you will find invaluable in making the right CRM vendor decision.

ISBN 978-1-908293-07-7

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Getting Customer Relationship Management right is a goal to which any customer focused company aspires. Yet, rather than enabling companies to achieve this goal, the complexity of choosing the right CRM vendor can become a stumbling block to companies trying to deliver excellence in customer service.

With an increasing choice of established, corporate vendors, niche vendors and open source solutions, your decision to invest in CRM is vital in supporting the business information that underpins your delivery of sales, marketing and service excellence to your customers.

In this book, Andrew Schultz shares his expertise on the following subjects:

  • CRM: The Illusion and the Reality
  • The Fall of the Biggest CRM Vendor in the World
  • The 3 Pillars of CRM
  • Finding a Solution
  • Choosing a Vendor

Having led many CRM implementations as a consultant, and in his current role helping CRM consulting firms and vendors of CRM add-on applications develop solutions relevant to customer needs, Andrew Schultz is a solution architect with deep experience in understanding customer requirements and mapping those requirements to CRM functionality. 

Reviews

I bought Back to Basics to introduce Lean concepts and culture in our mfg facility and had key team members read it. They found it easy to read easy to understand, sparking great discussion within our team. There is now enthusiasm for change where we once had apathy. A great tool for helping us move forward!

Jim Rich

Job hunting is not what it used to be and you need to keep up to date if you want to have the best chance of getting the job you want. This is a great little book...lots of practical advice and tips a must for anyone looking for a job ....very current, highly recommend it! You could even have it with you while you are waiting to be interviewed, all the advice is short, sweet and to the point!

Brian Colbert

When I started my NLP journey I found tons of book repeating the same few concepts in a very boring way, then suddenly I found this manual and everything became interesting and I started to be keen to know more and more. It is the perfect first step for anyone who wants to use NLP for working, coaching or just to understand better life.

Giuliano Papadia

I have no doubt that Peter Freeth is on course to be one of the most influential and effective leadership guides of the early 21st century. If you've encountered Peter before, you’ll probably already have this book. If you haven’t – be prepared for a fundamental shift in your approach to business. He really is that good.

David Nicoll, MD Certax Accounting

Genius At Work ... will fill your toolbox with valuable insights on how you and your team process information. Highly Recommended!

Paul Colaianni

It was very thought-provoking, and yet was also run to demonstrate and prove how extremely simple it is to apply and achieve results! (Genius at Work)

Karen Minto, BI Worldwide

This thought provoking book challenges leaders to think and take action if they are to improve the offering and performance of their organisation: their brand. The Business Cohesion Model should be read and acted on by every Chief Executive and their senior leadership teams.

Howard Betts, Owner ‘Executive Development’, Co-Founder Centre for Leadership Studies at Exeter University.

If you've written a book to promote your service business, you can do no better than CGW Publishing, a firm that caters to the business and book market worldwide and produces results.

Martin Smith, Professional Writer

Working with CGW has been pleasurable and educational. They have been responsive and timely and have guided me through the publishing and marketing process. Being a first time author, I have learned a great deal about writing style, structuring the content, creating a book that is marketable and appealing. I’m sure there’s more to come – I just don’t know, what I don’t know – yet!

Beverly Harvey, Executive Career Expert and Author

If I wanted to read a book that would help me triumph over adversity, this would be it. So often this type of book can be maudling, but this one tells you in simple terms that if you set your mind to something you CAN do it (my capitals, not those of the authors). It reminded me of Jeffrey Archer's first book - the story of his own determination to triumph over bankruptcy - "Not A Penny More, Not A Penny Less". I say that, not because the authors' own experiences were in any way similar to his. But because in their own way, in their very different social situation, they did it too. Well done to them - and thanks for the read!

Michael Goulding