In Choosing a CRM Vendor, Andrew Schultz shares both his objective advice and the hard earned 'insider secrets' that you will find invaluable in making the right CRM vendor decision.

ISBN 978-1-908293-07-7

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Getting Customer Relationship Management right is a goal to which any customer focused company aspires. Yet, rather than enabling companies to achieve this goal, the complexity of choosing the right CRM vendor can become a stumbling block to companies trying to deliver excellence in customer service.

With an increasing choice of established, corporate vendors, niche vendors and open source solutions, your decision to invest in CRM is vital in supporting the business information that underpins your delivery of sales, marketing and service excellence to your customers.

In this book, Andrew Schultz shares his expertise on the following subjects:

  • CRM: The Illusion and the Reality
  • The Fall of the Biggest CRM Vendor in the World
  • The 3 Pillars of CRM
  • Finding a Solution
  • Choosing a Vendor

Having led many CRM implementations as a consultant, and in his current role helping CRM consulting firms and vendors of CRM add-on applications develop solutions relevant to customer needs, Andrew Schultz is a solution architect with deep experience in understanding customer requirements and mapping those requirements to CRM functionality. 

Reviews

This book cuts through the smoke and mirrors and delivers a very simple fictional story that anyone who works in manufacturing can relate to and at the same time gives you a very simplified explanation as to how to improve your situation. A great little book, read it in one sitting.

Sean Butler

CGW Publishing took us seriously right from the offset, and we have had the best guidance and help you could possibly imagine. We've never done anything like this before and we never in our wildest dreams believed we'd ever write a book, but hey we did and then the search began for a professional to jump onboard and advise us and that's exactly what our publishers have done. Christopher is not only knowledgeable but he can read our minds, he knows what is needed and his suggestions have always been brilliant.

Trudie and Lloyd Thompson, authors of Dreams Do Come True

Can’t close those deals? Learn the Seven Secrets of a Successful Business Pitch. The Pitching Bible is great advice on sales and life.

CNBC Bullish On Books

A wealth of new insights and ideas, Change Magic represents a different approach so that you can take away your own unique interpretations and apply them into the real world of organisational change.

Peter Harty, MD, Innervision Performance Coaching

It has been a steep learning curve for me. The input from CGW made me revisit the style and format of the book which, now published, is very different from the original look that it had before working with them.

Roger Payne, author of The Business Cohesion Model

I have a large library of NLP books and find most of them repeating the same things over and over with slight differences. Your book, however, presents the information in a fresh and new way of writing that brings back the excitement of learning NLP modelling and applications. I have seldom been WOWed by NLP books after I attended the Master Prac Track of training other than the Turtles All the Way Down book by Grinder and DeLozier. Your Master Prac book has been full of one AHA after another. Your explanations are more effective and instructional than any others I've read .... and I've read most of them. I know of no NLP organization that has expressed such a thorough knowledge and been able to adequately express it as you have.This is another exceptional book by an exceptional author, trainer and consultant.

Jeff Zadzilka, NLP Certified Master Practitioner (Classic & New Code), Copywriter for the Self-Help & Training Industry, Former Course Developer & Training Professional

I have no doubt that Peter Freeth is on course to be one of the most influential and effective leadership guides of the early 21st century. If you've encountered Peter before, you’ll probably already have this book. If you haven’t – be prepared for a fundamental shift in your approach to business. He really is that good.

David Nicoll, MD Certax Accounting

Peter gift wraps startling ideas with great entertainment, In the hands of another, less intelligent writer, this kind of book could become incoherent, but Peter has enough intellectual power to make this a 'MUST HAVE BOOK'... Change Magic has conviction, style, knowledge and humour.

Michael Flaherty, Practice Manager (RAMC) 29 Commando Regt (RA)

After hearing positive remarks about this book through repeated mentions on various forums, blogs, etc., I made the purchase.

Peter Freeth has a clear writing style that feels like a relaxed conversation between the author and reader. The chapters aren't filled with unnecessary dialogue in an attempt to be overly complex. The material is very thorough, well structured and clear...and the exercises included are relevant to the material presented in the prior chapter. Hard to put down.

With about 20 NLP books on my "shelf", this is one I wish I had purchased earlier in the game.

Simplyhere

Genius At Work tells you, step by step, what it takes to harness the intelligence of individuals, and disperse and install that intelligence throughout an entire organization.

Paul Colaianni