Mcommerce is quickly gaining traction, with many recent surveys predicting that growth to continue. However, for many organisations, it is little understood.

mcommerce by Rupert Potter

ISBN 978-1-908293-27-5

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For example, what is the difference between mcommerce and ‘ecommerce on a mobile device’? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet?

Too many organisations are trying to develop and implement an mcommerce strategy without an understanding of the basic building blocks, and they are being left behind by those who already have an effective strategy in place.

This book will help anyone in any organisation that sells goods or services to consumers and is considering doing so over the mobile channel. People involved in digital strategy, marketing and in designing sales processes will benefit from this book. Although the book is not technical, IT professionals will benefit by understanding what their technology must achieve and why. 

The author is a genuine practitioner. In this book he breaks mcommerce down into its fundamental components and offers a practical guide to developing and implementing a successful mcommerce strategy.

Visit the author's website: www.paythru.com

 

Reviews

I bought Back to Basics to introduce Lean concepts and culture in our mfg facility and had key team members read it. They found it easy to read easy to understand, sparking great discussion within our team. There is now enthusiasm for change where we once had apathy. A great tool for helping us move forward!

Jim Rich

Job hunting is not what it used to be and you need to keep up to date if you want to have the best chance of getting the job you want. This is a great little book...lots of practical advice and tips a must for anyone looking for a job ....very current, highly recommend it! You could even have it with you while you are waiting to be interviewed, all the advice is short, sweet and to the point!

Brian Colbert

When I started my NLP journey I found tons of book repeating the same few concepts in a very boring way, then suddenly I found this manual and everything became interesting and I started to be keen to know more and more. It is the perfect first step for anyone who wants to use NLP for working, coaching or just to understand better life.

Giuliano Papadia

I have no doubt that Peter Freeth is on course to be one of the most influential and effective leadership guides of the early 21st century. If you've encountered Peter before, you’ll probably already have this book. If you haven’t – be prepared for a fundamental shift in your approach to business. He really is that good.

David Nicoll, MD Certax Accounting

Genius At Work ... will fill your toolbox with valuable insights on how you and your team process information. Highly Recommended!

Paul Colaianni

It was very thought-provoking, and yet was also run to demonstrate and prove how extremely simple it is to apply and achieve results! (Genius at Work)

Karen Minto, BI Worldwide

This thought provoking book challenges leaders to think and take action if they are to improve the offering and performance of their organisation: their brand. The Business Cohesion Model should be read and acted on by every Chief Executive and their senior leadership teams.

Howard Betts, Owner ‘Executive Development’, Co-Founder Centre for Leadership Studies at Exeter University.

If you've written a book to promote your service business, you can do no better than CGW Publishing, a firm that caters to the business and book market worldwide and produces results.

Martin Smith, Professional Writer

Working with CGW has been pleasurable and educational. They have been responsive and timely and have guided me through the publishing and marketing process. Being a first time author, I have learned a great deal about writing style, structuring the content, creating a book that is marketable and appealing. I’m sure there’s more to come – I just don’t know, what I don’t know – yet!

Beverly Harvey, Executive Career Expert and Author

If I wanted to read a book that would help me triumph over adversity, this would be it. So often this type of book can be maudling, but this one tells you in simple terms that if you set your mind to something you CAN do it (my capitals, not those of the authors). It reminded me of Jeffrey Archer's first book - the story of his own determination to triumph over bankruptcy - "Not A Penny More, Not A Penny Less". I say that, not because the authors' own experiences were in any way similar to his. But because in their own way, in their very different social situation, they did it too. Well done to them - and thanks for the read!

Michael Goulding