The plain, simple, sensible approach to selling - equally valuable for both product and service sales.

9780956535856b

ISBN 978-0-9565358-56

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Spend more than a few minutes on social media and you'll be tripping over sales gurus who promise to make you rich through their secrets of success. Why is this book any different? For a start, Peter Freeth doesn't promise to make you rich. Secondly, Peter isn't some ivory tower based sales guru writing about what only worked for him. You know the type. "Do what I used to do and you'll be as awesome as I was". Peter is sharing the simple, straightforward best practices of all the best sales people he's worked with in over 30 years in business. That's a lot of sales people.

"What you have to do is make sure you’re doing the right things at the right times. Some sales people stick rigidly to the ‘sales cycle’, others say that they’re a creative, dynamic, responsive sales virtuoso who likes to be flexible. In other words, they have no plan and are working reactively, which means the customer is calling the shots, which means they’ll never be in control of the deal. The best sales people I’ve ever met are also the most organised, methodical, analytical people I’ve ever met."

If you want to get yourself organised, if you want to discover the simple, methodical, analytical approach to selling then forget the other gurus and their secrets - this is the book for you.

And if you just want to cut to the chase and learn the secret to being a great sales person then here it is: make sure you’re doing the right things at the right times. The trick is to know what the right thing is, and to figure out when the right time is.

The answers are in this book, of course.

Reviews

I bought Back to Basics to introduce Lean concepts and culture in our mfg facility and had key team members read it. They found it easy to read easy to understand, sparking great discussion within our team. There is now enthusiasm for change where we once had apathy. A great tool for helping us move forward!

Jim Rich

Job hunting is not what it used to be and you need to keep up to date if you want to have the best chance of getting the job you want. This is a great little book...lots of practical advice and tips a must for anyone looking for a job ....very current, highly recommend it! You could even have it with you while you are waiting to be interviewed, all the advice is short, sweet and to the point!

Brian Colbert

When I started my NLP journey I found tons of book repeating the same few concepts in a very boring way, then suddenly I found this manual and everything became interesting and I started to be keen to know more and more. It is the perfect first step for anyone who wants to use NLP for working, coaching or just to understand better life.

Giuliano Papadia

I have no doubt that Peter Freeth is on course to be one of the most influential and effective leadership guides of the early 21st century. If you've encountered Peter before, you’ll probably already have this book. If you haven’t – be prepared for a fundamental shift in your approach to business. He really is that good.

David Nicoll, MD Certax Accounting

Genius At Work ... will fill your toolbox with valuable insights on how you and your team process information. Highly Recommended!

Paul Colaianni

It was very thought-provoking, and yet was also run to demonstrate and prove how extremely simple it is to apply and achieve results! (Genius at Work)

Karen Minto, BI Worldwide

This thought provoking book challenges leaders to think and take action if they are to improve the offering and performance of their organisation: their brand. The Business Cohesion Model should be read and acted on by every Chief Executive and their senior leadership teams.

Howard Betts, Owner ‘Executive Development’, Co-Founder Centre for Leadership Studies at Exeter University.

If you've written a book to promote your service business, you can do no better than CGW Publishing, a firm that caters to the business and book market worldwide and produces results.

Martin Smith, Professional Writer

Working with CGW has been pleasurable and educational. They have been responsive and timely and have guided me through the publishing and marketing process. Being a first time author, I have learned a great deal about writing style, structuring the content, creating a book that is marketable and appealing. I’m sure there’s more to come – I just don’t know, what I don’t know – yet!

Beverly Harvey, Executive Career Expert and Author

If I wanted to read a book that would help me triumph over adversity, this would be it. So often this type of book can be maudling, but this one tells you in simple terms that if you set your mind to something you CAN do it (my capitals, not those of the authors). It reminded me of Jeffrey Archer's first book - the story of his own determination to triumph over bankruptcy - "Not A Penny More, Not A Penny Less". I say that, not because the authors' own experiences were in any way similar to his. But because in their own way, in their very different social situation, they did it too. Well done to them - and thanks for the read!

Michael Goulding