The plain, simple, sensible approach to selling - equally valuable for both product and service sales.

9780956535856b

ISBN 978-0-9565358-56

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Spend more than a few minutes on social media and you'll be tripping over sales gurus who promise to make you rich through their secrets of success. Why is this book any different? For a start, Peter Freeth doesn't promise to make you rich. Secondly, Peter isn't some ivory tower based sales guru writing about what only worked for him. You know the type. "Do what I used to do and you'll be as awesome as I was". Peter is sharing the simple, straightforward best practices of all the best sales people he's worked with in over 30 years in business. That's a lot of sales people.

"What you have to do is make sure you’re doing the right things at the right times. Some sales people stick rigidly to the ‘sales cycle’, others say that they’re a creative, dynamic, responsive sales virtuoso who likes to be flexible. In other words, they have no plan and are working reactively, which means the customer is calling the shots, which means they’ll never be in control of the deal. The best sales people I’ve ever met are also the most organised, methodical, analytical people I’ve ever met."

If you want to get yourself organised, if you want to discover the simple, methodical, analytical approach to selling then forget the other gurus and their secrets - this is the book for you.

And if you just want to cut to the chase and learn the secret to being a great sales person then here it is: make sure you’re doing the right things at the right times. The trick is to know what the right thing is, and to figure out when the right time is.

The answers are in this book, of course.

Reviews

Couldn't put this book down. Well worth reading , Funny, witty, full of emotion, an experience to treasure. One can learn so much from this book, that a family's love and perseverance can conquer that which seems insurmountable. Many thanks to the Authors.

J M Swarbrick

Peter gift wraps startling ideas with great entertainment, In the hands of another, less intelligent writer, this kind of book could become incoherent, but Peter has enough intellectual power to make this a 'MUST HAVE BOOK'... Change Magic has conviction, style, knowledge and humour.

Michael Flaherty, Practice Manager (RAMC) 29 Commando Regt (RA)

Change Magic is not just another book about how to think outside the box. No check list or recipes to follow but definitely full of ideas that challenge your established routines and conventional thinking. No matter how successful you have been in the business world, a must read for all. Very inspiring book... should be given to all employees and managers at every level of the organization when they come on board.

Jean-Baptiste Gruet, VP Global Sales, Workplace Options

Humorous and accessible - This book explains clearly how modelling can help you identify the difference that makes the difference. Really useful in a business context when what creates high performance can be counter intuitive or difficult to quantify. The author gives real examples from his consultancy experience to illustrate how NLP can have a positive impact in practice.

Catherine Noel, L&D Manager, Canon UK

I have a large library of NLP books and find most of them repeating the same things over and over with slight differences. Your book, however, presents the information in a fresh and new way of writing that brings back the excitement of learning NLP modelling and applications. I have seldom been WOWed by NLP books after I attended the Master Prac Track of training other than the Turtles All the Way Down book by Grinder and DeLozier. Your Master Prac book has been full of one AHA after another. Your explanations are more effective and instructional than any others I've read .... and I've read most of them. I know of no NLP organization that has expressed such a thorough knowledge and been able to adequately express it as you have.This is another exceptional book by an exceptional author, trainer and consultant.

Jeff Zadzilka, NLP Certified Master Practitioner (Classic & New Code), Copywriter for the Self-Help & Training Industry, Former Course Developer & Training Professional

CGW Publishing took us seriously right from the offset, and we have had the best guidance and help you could possibly imagine. We've never done anything like this before and we never in our wildest dreams believed we'd ever write a book, but hey we did and then the search began for a professional to jump onboard and advise us and that's exactly what our publishers have done. Christopher is not only knowledgeable but he can read our minds, he knows what is needed and his suggestions have always been brilliant.

Trudie and Lloyd Thompson, authors of Dreams Do Come True

CGW Publishing have been professional and thorough, delivering a quality product quickly and efficiently. They saved us months of work in understanding the many mysteries around getting a book ready for print, going above and beyond in the graphics work, proofing editing and both text and eBook formatting. We remain very grateful to them for all their hard work.

Ronna Smithrim & Christopher Oliphant, authors of Accepting the Radical

As an independent consultant, I have been recommending " The Pitching Bible" as a useful source of insight and practical application for high potential people in many types of business. It manages to balance the insight with the practical - making it a really useful resource for those keen to achieve results.

Gill Lonsdale

This is the first book by Peter Freeth I've read on NLP Practitioner Level Skill Development. As a 20 year plus student and coach of NLP, I give my full recommendation to others interested in the subject to buy this NLP manual now. I've been through dozens of NLP workshops with some of the top trainers and have my Master Practitioner Certification in Classic and New Code NLP. Peter Freeth takes the subject of NLP to a whole new level with new and refreshing insight and coaching of NLP skills. If you've got your certification, buy this book not only as a reference manual, but to fill in the gaps of learning you didn't even know existed. If you're not at the certification level yet, buy this book now. You will learn as much about NLP as is possible by reading and re-reading this book as you would from anything else published on the topic. Based on what I've read of Peter Freeth's writing on the subject of NLP, I would highly recommend his live certification training or any other NLP training he may offer. He is the real thing when it comes to coaching others in NLP Skill Development. Buy this book ... Five Stars!

Jeff Zadzilka

Can’t close those deals? Learn the Seven Secrets of a Successful Business Pitch. The Pitching Bible is great advice on sales and life.

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