DIY and Self Serve Market Research

 

Do Your Own Online Surveys by Neil CaryISBN 978-1-908293-30-5

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Online research has become the survey method of choice for many professional market researchers, and there has been a staggering increase in the number of survey tools available to support this.

Reliable online surveys are no longer the preserve of corporations and market research consultants - with the help of this book, anyone can conduct reliable, effective online surveys.

Neil Cary shares his comprehensive insights into every stage of the process of conducting online surveys and analysing the results. 

With practical tips based on the expertise and practice of professional online researchers, you will develop a clear understanding of how to create successful online surveys. 

  • Planning and designing questionnaires
  • Sample sizes and audiences
  • Survey scripting
  • Using online consumer panels
  • Reporting and analysing data
  • Get interactive support from videos and learning exercises
  • Follow step by step guides for creating online questionnaires
  • Understand key concepts used by market researchers
  • Access comprehensive resources and example questionnaires
  • Practice scripting your surveys for free with Surveygoo.com

 

 

Reviews

CGW Publishing have been professional and thorough, delivering a quality product quickly and efficiently. They saved us months of work in understanding the many mysteries around getting a book ready for print, going above and beyond in the graphics work, proofing editing and both text and eBook formatting. We remain very grateful to them for all their hard work.

Ronna Smithrim & Christopher Oliphant, authors of Accepting the Radical

Actionable insights and usual compelling writing. Peter Freeth has a talent to involve the reader and give in a compelling way concepts and knowledge. This book really helps in the practice of modelling and it was a relevant step forward in my NLP practice. If you are serious on NLP you cannot miss this.

Giuliano Papadia

Genius at Work takes a fresh look at how to build an effective and committed workforce. Through relevant case studies Peter Freeth illustrates a sensible and engaging way to maximise the existing talent within an organisation rather than relying on the constantly changing trends of business and talent management theories. The theories and case studies Peter uses in his book demonstrate to be highly practical with a very positive impact and outcome. I would recommend any HR professional who is looking for insight into building a talent management strategy to read Genius at Work.

Andrew Howatson, Head of Talent Acquisition, AOL Europe

If I wanted to read a book that would help me triumph over adversity, this would be it. So often this type of book can be maudling, but this one tells you in simple terms that if you set your mind to something you CAN do it (my capitals, not those of the authors). It reminded me of Jeffrey Archer's first book - the story of his own determination to triumph over bankruptcy - "Not A Penny More, Not A Penny Less". I say that, not because the authors' own experiences were in any way similar to his. But because in their own way, in their very different social situation, they did it too. Well done to them - and thanks for the read!

Michael Goulding

Boross is the boss when it comes to successful, effective, memorable pitching. Gavin Duffy, Dragon's Den Ireland

Change Magic is not just another book about how to think outside the box. No check list or recipes to follow but definitely full of ideas that challenge your established routines and conventional thinking. No matter how successful you have been in the business world, a must read for all. Very inspiring book... should be given to all employees and managers at every level of the organization when they come on board.

Jean-Baptiste Gruet, VP Global Sales, Workplace Options

This book cuts through the smoke and mirrors and delivers a very simple fictional story that anyone who works in manufacturing can relate to and at the same time gives you a very simplified explanation as to how to improve your situation. A great little book, read it in one sitting.

Sean Butler

This thought provoking book challenges leaders to think and take action if they are to improve the offering and performance of their organisation: their brand. The Business Cohesion Model should be read and acted on by every Chief Executive and their senior leadership teams.

Howard Betts, Owner ‘Executive Development’, Co-Founder Centre for Leadership Studies at Exeter University.

Good enough to be a beach read.

David Lyle, CEO - National Geographic Channels

The explanations about the concepts of NLP are easy to understand and the examples are helpful. I have read other books and until now this is the best for practitioners.

Rogerio Leme