The Pitching Bible is an enjoyable and thought-provoking book that is written with clarity, insight and humour. It takes you on an illuminating journey through the seven secrets of a successful business pitch. Paul Boross explains that he learned the hard way about what does and does not work when pitching. As a consequence he has used his vast and varied experience to create a book that is overflowing with practical ideas and techniques for preparing and delivering a winning pitch.
With subtlety and skill the book challenges the assumptions that the reader brings to it. To support this process Paul regularly offers questioning, reflection and information points for the reader. You are encouraged to work your way through each `secret' and reflect upon your thinking and practice in key areas of pitching. For example, when do you think a pitch actually begins? Who is vital in the process of making you win a pitch, is it you or is it your audience? How is it possible to always remain in control of your pitch? What type of language makes you more persuasive when pitching? Paul Boross offers solutions to every question that he raises. What I like about his solutions is that they are based on real-world experience and have real-world application.
This is an impressive book that actively engages you as a reader. When you finish reading The Pitching Bible you will notice that there is an eighth `secret'...buying a copy of this book will give you a competitive edge when pitching and will help you win more business. I recommend that you buy one.
Dr. Tim O'Brien
Business cohesion, competitiveness and the value of the ‘Brand Offering’ are very applicable in the public and charity sectors and Roger Payne spells it out in his succinct and readable book. Readership should spread far beyond the commercial world.
Major General David Burden CB CVO CBE former Military Secretary and Receiver General Westminster Abbey
It was very thought-provoking, and yet was also run to demonstrate and prove how extremely simple it is to apply and achieve results! (Genius at Work)
Karen Minto, BI Worldwide
The Pitching Bible presents a very clear and easy to follow method for taking your pitch and refining it to ensure every possibility that's under your control is covered. Crucially, it doesn't 'dumb down' its approach or tell you what to say - so you still have to work at developing your pitch.
The CGW team's focus, creativity and service business expertise has resulted in The Pitching Bible gliding gracefully up the Amazon charts. I highly recommend CGW Publishing.
Paul Boross, The Pitch Doctor & author of The Pitching Bible
Can’t close those deals? Learn the Seven Secrets of a Successful Business Pitch. The Pitching Bible is great advice on sales and life.
CNBC Bullish On Books
Genius At Work ... will fill your toolbox with valuable insights on how you and your team process information. Highly Recommended!
Coaching Excellence - A straightforward, no holds barred guide to the steps to coaching mastery. As well as boiling down the real keys to an effective coaching session, it also explores the behaviours that coaches sometimes have that hold them back from making a real difference. A powerful read from start to finish, and a book that I'm revisiting constantly to help refine my skills and push through the fear, whoever's fear it happens to be.
As a ghostwriter focusing on writing books that my clients use to promote their service businesses, I highly recommend working with Christopher Greenaway at CGW Publishing, who understands how to effectively promote business books better than most; for example, a recent client, published by CGW, found his book at the top of Amazon.com UK's most recommended list.
Martin Smith, Professional Writer