Highly Recommended. Daily Mail
There are few books that help you maximize your company's resources to the fullest. Highly Recommended!
Business cohesion, competitiveness and the value of the ‘Brand Offering’ are very applicable in the public and charity sectors and Roger Payne spells it out in his succinct and readable book. Readership should spread far beyond the commercial world.
Major General David Burden CB CVO CBE former Military Secretary and Receiver General Westminster Abbey
Peter gift wraps startling ideas with great entertainment, In the hands of another, less intelligent writer, this kind of book could become incoherent, but Peter has enough intellectual power to make this a 'MUST HAVE BOOK'... Change Magic has conviction, style, knowledge and humour.
Michael Flaherty, Practice Manager (RAMC) 29 Commando Regt (RA)
Good enough to be a beach read.
David Lyle, CEO - National Geographic Channels
It has been a steep learning curve for me. The input from CGW made me revisit the style and format of the book which, now published, is very different from the original look that it had before working with them.
Roger Payne, author of The Business Cohesion Model
One thing is for sure, you will greatly ImprovYourPitch with The Pitching Bible.
Neil Mullarkey, Director at ImprovYourBiz and Co-founder of The Comedy Store Players
I have no doubt that Peter Freeth is on course to be one of the most influential and effective leadership guides of the early 21st century. If you've encountered Peter before, you’ll probably already have this book. If you haven’t – be prepared for a fundamental shift in your approach to business. He really is that good.
David Nicoll, MD Certax Accounting
It was very thought-provoking, and yet was also run to demonstrate and prove how extremely simple it is to apply and achieve results! (Genius at Work)
Karen Minto, BI Worldwide
I bought Back to Basics to introduce Lean concepts and culture in our mfg facility and had key team members read it. They found it easy to read easy to understand, sparking great discussion within our team. There is now enthusiasm for change where we once had apathy. A great tool for helping us move forward!